Archive for June 6, 2013

Online Marketing, Including SEO, Is Essential

Written by Business Success on . Posted in Affordable seo services, Eugene seo, Seo portland oregon

Advertising portland oregon

A staggering $6.4 billion dollars were spent on advertising worldwide in 2011. And, 24 percent of overall marketing spending last year was on digital and online marketing, which translates to more than $1.5 billion. The bottom line is that in today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.

It is important to note that SEO, or Search Engine Optimization, such as SEO Portland, Eugene SEO, Orange County SEO, and Portland seo, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that roughly one billion searches are preformed each and every day? Or that the vast majority of internet users begin their online experience with a visit to a search engine? However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In fact, 42 percent of people who use Internet search engines click on the top ranking link. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing and it is highly effective.

And aside from Bend seo, you will also want to keep in mind that effective online marketing also includes web design and social media marketing. Interestingly, blogging is a very important part marketing: 57 percent of businesses have acquired a customer through their company blog. Overall a comprehensive internet marketing program that includes SEO, such as SEO Portland and Seo orange county, is essential