Archive for August 10, 2018
The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”
Of the thousands of ads seen every day, many are seen on metal display signs in stores. These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for.
In today’s shopping market, it’s important for a business to get someone’s attention and fast. Consider for a moment the follow:
- A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
- 82 percent of purchase decisions are made in the store.
- 16 percent of unplanned purchases were made because customers noticed a display.
- 6 to 10 purchases in a stor