Do you ever wonder how American consumers are drawn to the products they buy? After all, it’s accurate to say that in the United States, its citizens buy many things from food items, to clothes, to electronics- just to name a few. American customers or consumers buy their belongings online and in stores. In actuality, 94% of retail sales (clothes, electronics, food, beauty products, etc) are purchased within the store as opposed to online. Additionally, not all these purchases are necessary, per se. In fact, around six to ten purchases a consumer makes in a store is considered an impulse purchase. This means that the purchase is not planned. Whether planned or not, Americans always have to buy items. If you’re a part of the grocery business or in any form of retail, here is what you need to know about marketing strategies. These strategies will assist you in gaining more customers and making the most of your business.
Grocery Store Marketing