Among the hundreds of advertisements that you see and hear each week, how many of the businesses that are paying for those ads ever mention customer service or business integrity before the “great deals” and “low prices” they supposedly offer? Most of the time advertisers will spend the entire 20 or 30 second spot talking all about their unbeatable prices, and maybe throw in at the end a little nugget about caring for customers.
Although businesses should try to offer the most competitive prices they can, the fact is quality customer care and integrity will have a far more resounding impact than simply offering rock bottom prices. As some well-known retailers have shown, simply offering the lowest prices is not enough to earn and maintain customer trust or respect.
A big part of running a successful