The package on a product is the dealbreaker. This is a curious case in which it’s not the inside that counts!
“But what about word-of-mouth or the quality of the product?”, you might be asking. While these are perfectly valid elements of any business process, you won’t get there without snagging a customer’s eye first. The packaging of your product is your best first impression and one you should put a mountain of effort towards. You’re paving the way for that coveted repeat customer and all that’s to come. How do you balance such a difficult equation on the surface?
Here are five things you should know about chocolate packaging, dog food packaging, and coffee bag packaging today. Despite their differences, there are basics that everyone can agree on!
People Read Labels, Even If They Just Appear To Be Browsing
Think customers don’t really care what you put on the bag? Recent studies suggest you should take another look at this misco
From printed coffee bags to packaging for tea to dog food packaging, the packaging and labels in our world make an impact, even if we don’t consciously realize it. From walking down aisles of the grocery store to shopping on an online platform, we need labels. we need them to advertise to us and to explain details of a product for us. Things like nutrition labels are helpful as well, as dog food packaging often lists the ingredients included in said dog food, allowing the owner to survey the quality of the food that they are giving their dog.
We actually make the majority of all of our shopping decisions directly from reading the labels. In fact, for more than eighty percent of all customers (eighty five percent, to be more exact), reading the packaging helps them to make a final decision on what they will ultimately buy. And the quality of a packaging, if it is high quality, premium packaging, that is informative as well as pleasing on a sensory and aesthetic level, will send mo