The world of banking is full of fierce competition, so getting ahead often comes down to marketing. Whether you’re a small town credit union or a large multinational financial institution, you need a comprehensive advertising strategy for both online and the real world.
The solution? Hiring a brand development firm, who can figure out just how you can reach your target demographic. Here are three marketing tactics that these ad agencies can use to help you.
Get your business online.
There’s a good chance that your business has a website, but is it in need of an upgrade? If you’re just starting to work with a brand development company or thinking about it, then the answer to that question is probably yes. Online banking is especially important to Americans, 51% of whom use these types of websites. That totals an estimated 69 million adults or 61% of total internet users. Additionally, more than 50% of today’s top 5,800 banks also offer mobile banking, which is a major benefit to the 80% of online adults who own smartphones, too. Remaining competitive in this market is crucial for all financial institutions, so a digital ad agency will often focus on both design and usability.
Develop creative marketing strategies.
But getting online doesn’t just include having a website. One of the most important marketing tactics that a brand development firm should be able to offer your business is the chance to go social. If your ad agency isn’t embracing social media platforms like Facebook, Twitter, or other apps, then you’re not really branding yourself. In addition to online advertising, banks should also look for strategies that will help enhance the consumer’s experience in-person and online.
Manage your reputation.
Americans today have a lot to be worried about, especially when it comes to their finances. Although the recession of 2008 is behind them, they still may have concerns about money on a day-to-day basis. Banks should do what they can to let consumers know that they are on Americans’ sides. Social media presence helps, but a brand development firm can also help coach a business on reaching target customers and keeping them happy.
Have more questions on how branding can help your business? Leave a comment with us.
Postcard printing has a long history. The Montgomery Ward catalog revolutionized the marketing and sales industry in 1872 and set the stage for direct mail marketing. The first souvenir postcard followed in 1893. It advertised Chicagos Worlds Columbian Exposition. The earliest picture postcard came in 1940, when Theodore Hook sent one of his caricature sketches to himself. In the 1960s and 1970s, postcard printing was used for announcing the opening of a new freeway. And Direct Marketing is still sometimes best. It receives almost 30 times the response rate of emails.
Direct mail can make an inestimable difference. According to a research survey by a leading global research agency Millward Brown, physical documents like a direct mail letter leave a deeper footprint on the brain. And that deeper footprint is more likely to generate a positive response. Real estate spam emails may be real estate postcards by mail.
For this reason, business postcards and direct mail postcards can be extremely important for generating new business. This is especially true of custom postcard printing. customized postcards demonstrate confidence in a product and they show the a company takes its prospective clients seriously.
According to the most recent data, direct mail marketing methods such as real estate postcards has delivered the more responses to inquiries for business to customer marketers. This is because the direct mail marketing companies have kept up to date with the times, even as technology has changed.