There’s an excellent chance that most of your customers live or work close to your business location. A recent survey showed that this was the case with 85% that either lived or worked within five miles of where they shopped or dined out. Signage plays an important role with whether or not your business will be noticed. The survey also indicated that if it weren’t for a business’ sign, 35% of its potential customers wouldn’t have discovered it.
Most people do notice signs, and will make their current and future shopping decisions while driving. According to a recent poll, 68% of the participants stated that they “sometimes” or “frequently” made these decisions while they were in their car. Furthermore, about 71% will actually look at and make note of the messages on these signs. This includes both