The best sales people know that there is both an art and a science to closing the deal. Instead of relying on high-pressure tactics, experienced sales and marketing pros realize that they need to listen intently. A customer who is matched with the product or service that they need has much greater potential to become a long-term, loyal customer; while high-pressure sales may produce short-term gains, a dissatisfied customer may not choose to recommend the brand.
Of course, employees who are committed to developing a career in sales and marketing should be prepared to overcome customer objections. Listening to the customer express their needs is an important first step, but “asking for the sale” and pushing past initial resistance is also an important skill to develop. About four out of every 10 sales pro