Sales and marketing management is a challenge for any company. It requires a level of expertise which is outside the scope of many in the manufacturing or financial services industries. For this reason, many firms are turning their sales and marketing management over to sales and marketing consultants and sales management outsourcing firms.
These firms often target small business owners with revenues in the 1 to 10 million USD range. Some have different niche areas of expertise. There are certain sales management consulting firms, for instance, which target B2B services or management business to business type marketing. These sales and marketing management companies can often be small and fairly decentralized. They might have 6 to 10 unmanaged salespeople for instance.
It is because they are streamlined that many people are turning to these businesses for their services and will probably make increasing use of them in the future. Decentralized businesses may be the future of the economy and marketing is probably going to be no different than most other fields. This is why sales and marketing management companies may continue to grow, even when they economy is going through hard times. Read this for more.