Online marketing has changed drastically over the past decade, finding new ways to attract potential customers and advertise products. The average person uses a search engine to research products and also buy them online, making web internet marketing a crucial part of a company’s success. On any given product, a search engine will generate thousands, sometimes millions, of possible websites that explain the function of the product and where to buy it. Since most people do not look beyond the first page on search engine results, companies try to push their way up search engine rankings to be number one on the list of results. To accomplish this, they use search engine optimization (SEO) strategies.
Search engine optimization professionals research how users look for products online and wh