Owning and operating a business is a lot different than it used to be before the digital revolution. It’s funny because in some ways it’s easier than ever before and in many ways it’s also a lot more difficult! The advent of the internet has facilitated business communication in ways that many people never thought were possible, but that doesn’t mean it ends there! In fact, that’s just the beginning. While the internet makes communicating and reach a larger — even global — audience easier than what was ever thought possible, it also requires a lot of work and upkeep. Like, a lot. Like, a lot more than you think.
Creating and maintaining an online presence and followers takes time, discipline, and maybe even a bit of luck. Think of your online presence as an extension of your brand. This extension