Useful Products Produced Through Reaction Injection Molding

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Molded polyurethane is more useful than you think.

You might have even handled a product today made from molded polyurethane through the technologically advanced process of reaction injection molding.

If you’re unfamiliar with reaction injection molding (RIM), it is a process in which various plastics are combined, heated, molded and cured to create the final product, polyurethane-based materials.

Why molded polyurethane?

There are many benefits associated with RIM and polyurethane. It’s cost-effective and can be used to create products that require overmolding designs, thus opening the door of possibilities wide open.

It’s structurally sound and resistant to corrosion.

You can also successfully create items with walls as thick as 1/2 an inch.

It’s no wonder that many useful products are created using RIM. Here are just a few to give you an idea of how the polyurethane injection molding process positively affects our everyday lives.

Automotive bumpers

Your car’s bumper was most likely created with RIM technology. Other notable parts include your car’s fender and air spoilers.

The bumper of your car braces you from the impact of a motor vehicle accident, protecting you from the true blunt force and minimizing the damage. But RIM can help produce more than just automobile parts and equipment. It can also help save lives.

Medical devices

Medical carts, defibrillators, monitors and more. Thanks to overmolding, RIM can create some pretty intricate designs by combining multiple pieces into one. Many hospitals carry these crucial tools to help improve the lives of many sick and injured patients.

Marine equipment

The polyurethane material produced during RIM is salt and water resistant, making it the perfect material for marine and subsea applications.

Fitness equipment

You can thank RIM for helping you lose those extra few pounds. RIM creates fitness products like treadmills and rowing machines that are resistant to wear and tear, meaning you can rely on this equipment to keep you in tiptop shape.

Food processing equipment

Have you ever wondered how your fresh produce ended up onto your plate? Many factories that help get your food onto the shelves of your grocery store utilize wheels, rollers, and castors to prepare and sort your food. The mechanisms used in these factories are resistant to certain chemicals sterilized easily.


This is one item you might encounter daily, especially if you work in an office. A printer is also another handy product created using the overmolding process and can help you get the job done in even the most fast paced office.

Military equipment

RIM can produce products, both big and small. Tanks created for military use fall into the former of the two. That’s the beauty of this current, versatile process.

Conveyor belts

We can thank the industrial revolution for the modern world we live in today. Thanks to factories utilizing conveyor belts, we can build what we need in a fraction of the time it used to take.

The possibilities are endless with molded polyurethane

So now you’ve learned how useful reaction injection molding is and what it’s capable of creating. It’s a process that had helped modernize our world, improve lives, and create long-lasting products we use every single day.

Negative SEO: How to Spot It and How to Protect Your Site

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In most cases, business owners will likely view search engine optimization in a positive light. Whether you outsource your SEO to other experienced professionals or implement the best SEO practices yourself, following Google’s guidelines while optimizing your site can have a huge impact on your web traffic, your lead conversion, and your overall revenue stream.

However, there are some dark sides to SEO that you might not know about. Black hat SEO tactics, for example, have been around for quite some time and are used by those who want to game the system and obtain results — regardless of the risks. These unethical techniques may have worked well in the past, but Google has since cracked down on those who try to cheat their way to the top. Penalizations for participating in these methods can be severe; if you’re caught, your site’s ranking may fall or you might disappear from search results entirely.

But even if you think you’re doing everything right, your website might still suffer these kinds of consequences. Through no fault of your own, your SEO (or your client’s SEO) might end up in a downward spiral. Worst of all, you may not even know why. In some cases, the answer might lie in another dark form of optimization: negative SEO.

But what exactly does negative SEO entail? And should you really be worried about it? Read on to get a better idea of why you should start taking this threat more seriously.

What Is Negative SEO?

While the process you know as search engine optimization aims to have a positive effect on your website’s ranking, negative SEO has the opposite goal. But it’s not really used on your own site. Instead, it’s usually used to lower the rankings of other websites. Black hat SEO tactics are typically used here (since, by definition, this practice is wholly unethical), but it takes things a step further. Rather than use unscrupulous techniques to get their own site ahead, the people who turn to negative SEO utilize those kinds of methods to put other sites further behind.

In some cases, the goal is to merely knock a site out of a top ranking spot and get Google to denounce or penalize the site. In others, someone might hope to get a site to completely disappear from Google search rankings for good.

Does Negative SEO Actually Work?

Unfortunately, the rise of negative SEO actually came out of a positive development: Google’s 2012 Penguin update. Once that algorithm update — which was intended to put a stop to tactics like keyword stuffing and manipulative link-building — was released, the people who had been relying on those techniques were no longer seeing the results they wanted. So they came up with another way. Instead of focusing on their own sites, they targeted the sites of their competition using the techniques that Google had essentially outlawed. As a result, Google blamed the sites that were actually being victimized. Even though the people running, maintaining, and optimizing these sites were being honest and following the rules, the individuals performing the negative SEO attacks ended up getting what they wanted. In many cases, the good sites were penalized, while the bad sites made gains.

Although a lot of business owners have certainly experienced the adverse impact of these tactics firsthand, there’s a lot of debate surrounding the effectiveness of negative SEO. Even some of the higher-ups at Google have publicly said that you should simply ignore negative SEO attacks, though many SEOs vehemently disagree with that sentiment. Google maintains that while negative SEO is real, these attacks are quite rare. There are extreme measures others can go to in order to harm your site, but the company says that many of the most common tactics are ineffective in the long term and will be caught (especially if the website owner takes advantage of the tools Google has provided).

However, experts like Neil Patel and others stress that these attacks can and do hurt sites on a regular basis. While negative SEO techniques might be found out and eliminated eventually, most business owners can’t afford to suffer such a significant loss even in the short term. To increase your chances of not becoming the target of negative SEO, it’s best to prepare and prevent whenever possible. For all intents and purposes, you should consider negative SEO to be real and effective — and something you need to protect your site or your clients’ sites against.

What Are Some Examples of Negative SEO?

Negative SEO can take numerous forms. Some of the most common examples include:

  • Website hacking (infiltrating a website or plugin to manipulate rankings, blocking robots.txt files to eliminate crawling, or adding malicious link redirects)

  • Link spamming (building spammy links that direct to a site)

  • Content scraping (copying and pasting a site’s content to many other sites)

  • Forceful bot crawling (in order to overload or crash a server)

  • Bounce rate manipulation (using bots to visit and leave sites to impact bounce rate and dwell time)

  • Backlink removal (attempting to impact your domain authority and backlink profile by getting rid of high-quality backlinks obtained honestly)

How Do I Know Whether My Site is Being Targeted?

Because SEO can be such a mystery in the first place, it’s not always easy to know for sure whether you’re being targeted. Some people might even assume that they’re the subject of a negative SEO attack when, in reality, they might be responsible for wrongdoing or there may be something else going on (like a Google algorithm update).

That said, if you know you haven’t done anything wrong and there’s no online chatter about Google making changes, there are some potential signs you’ll want to watch out for. These include:

  • Sudden drops in search traffic

  • Drops in individual keyword rankings

  • Significant increases in spammy backlinks

  • Increased instances of duplicated content

  • Slow-loading or constantly crashing websites

  • Huge drops in dwell time or unwarranted increased in click-through rates

  • Disappearing from search engines (de-indexing)

  • Newly added and unauthorized link redirects

  • Receipt of manual penalty notifications from Google

What Can I Do to Protect My Site or My Clients’ Sites?

Prevention is usually the best way to reduce the risk of becoming a negative SEO target. Fortunately, there are a number of tools you can use to monitor the inner-workings of your site and ensure you catch any malicious actions sooner rather than later. You can sign up for Google’s Webmaster Tools alerts via email, keep track of your backlinks, increase your website security, utilize Copyscape to check for duplicate content, keep tabs on your website speed and social media mentions, and more.

Of course, that’s a lot of work for one person to handle. Businesses often outsource their SEO campaigns, web design, and website maintenance in order to keep operations running smoothly and ensure they aren’t subjected to these attacks. If you’re an SEO reseller who handles these responsibilities for other clients, you’ll need to implement these monitoring tools yourself or work with other professionals who can assist you in ensuring your clients’ campaigns are a success across the board.

Ultimately, knowledge is power. The more you know about how negative SEO operates, the better position you’ll be in to protect your site or your clients’ websites from harm. And the more monitoring you do, the more likely it will be that you can prevent and catch these issues before they become catastrophic.

5 SEO Reporting Mistakes You Don’t Want To Make

Your SEO reports are used to inform your clients, stakeholders, and colleagues on how their website is performing on the search engine results page. But SEO reports are much more than your average data analysis.

SEO reports provide you and your company with an opportunity to show your clients the value of your hard work. They give you the chance to strengthen work relationships and improve client retention.

However, many SEO businesses see SEO reporting as a chore rather than an opportunity. This can have a negative impact on how your customers feel when they receive their report.

So how can you create an SEO report that makes your client not only want to read it but also want to stick around with your company as a regular customer?

Here are five of the most common SEO reporting mistakes you might be making that could be keeping your clients from sticking with your business.

You’re not reporting on what your clients care about

Just like any other business, your client has main objectives that they want to see reflected in their data metrics. When you create SEO reports that highlight metrics that don’t reflect these objectives, it causes your clients to lose interest because the information is irrelevant.

You need to hold your client’s interest in order to make your SEO reports count. To do that, start by identifying your client’s business objectives and creating an SEO plan that will help them to achieve those goals.

From there, execute the plan you’ve created and report on the metrics that measure the work your business has done for your client.

When you choose KPIs that match your strategy and your client’s business objectives, they’ll be excited to read their SEO report and be excited to work with you again.

You don’t have any specific goals outlined

As mentioned above, it’s important that you start an SEO campaign by establishing the client’s business objectives. If you don’t have the objective, you don’t have a goal.

Your goals and the client’s goals need to be specific and mutually agreed upon before the SEO campaign begins. Establish your goal, inform your client what your goal is at the beginning of the month, and then report on the goal at the end of the month.

When your goal has been clearly established, you can objectively say at the end of the month on your SEO report whether you’ve hit, exceeded, or missed your target goal.

By creating a mutually agreed upon target goal, you reduce the risk of your client being frustrated or upset that you haven’t hit a higher target. That means a happier client, and a happier client is a retained client.

You’re not visualizing your data in a way that’s meaningful

Graphic design isn’t something that’s just meant to make your website and your SEO reports look pretty. It’s there to solve a problem. If your SEO report looks good, but doesn’t convey the information you need it to, you need to create a different report.

Once you’ve figured out the data metrics your client cares about, you need to choose how you’re going to display that information to them. Pie charts and bar graphs are only valuable when they’re clear, concise, and informative.

Consider doing some research on how to visualize your data effectively. You want to transform your metrics from data into a story that conveys information and meaning to your clients. If your clients can’t understand what they’re reading, they’ll go somewhere else where they can.

You’re only providing metrics, not insights

An SEO report isn’t just a way of showing your client the data you’ve accumulated over the past month. It’s a way of showing your clients how that data has impacted them.

If you’re only showing your clients raw, numeric data, there’s a strong chance they won’t understand how that data is affecting them. This is where insights come in. You need to deliver insights in your report to help the client understand not just what your data metrics are but also why they matter in the first place.

To get into the grove of creating insights in your report, start by asking yourself “Why does this matter?” Look at your data metrics and what they mean for the client. If they’re ranking on the first page of Google for a specific keyword, tell them how that contributes to their goals.

You’re not connecting your SEO results to revenue

When your client is working with you, it’s a mutually beneficial partnership and it’s vital that they’re able to see those benefits. If you’re not showing your client how their SEO results are affecting their revenue, it could come back to bite you.

Of course, connecting SEO results to revenue can be challenging because search engine optimization is a few steps back from conversions. SEO and revenue can also be difficult to connect on websites where the final conversion happens offline.

So how do you tie together organic traffic to revenue? Start by setting up goal conversions. Add a value to those conversions in your analytics.

You might not be able to calculate an exact profit because clients often don’t know their lifetime customer value or their average close rate. And, when they do, sometimes they don’t want to share that information with you.

Despite these hurdles, try to connect your SEO to revenue even if you can only gather a rough ballpark figure. These estimated numbers will at least give your client a look at the bigger picture and how your work is benefiting them.

Your SEO reports ought to be more than just accumulated data metrics. With just your SEO report, you can influence whether a client chooses to continue working with your business or to seek SEO help elsewhere.

By avoiding the mistakes listed above and delivering data, insights, and revenue that are related to your client’s goals, you can retain a greater number of clients and improve your overall customer experience.

Top Tips To Expand Your Chiropractic Services

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Plenty of people deal with back pain and spinal issues on a regular basis, making chiropractic clinics a highly sought after service. In fact, as many as 31 million Americans experience low-back pain at any given time. These millions of people will seek out solutions in the form of chiropractors and chiropractic adjustment tools. However, if you’re a chiropractor only focusing on the basics in your practice, you could be missing out on potential patients. Here are a few elements you may want to consider adding to your practice as a means of expanding.

Massage Therapy

Massage therapy can pair well with many standard chiropractic practices to address and relieve back pain. While a chiropractor can generally help address bone and joint issues in the back through a variety of chiropractic adjusting tools, massage therapy can help address pain that’s the result of muscle-related problems. This also has a fairly low start-up cost, so it can be easily added to your chiropractic business.


Chiropractic services can help address many issues, but it won’t always be enough to address the root cause of the problem. Including orthotics and orthopedic services can help with long-term adjustments to improve quality of care and overall comfort. This is especially true when it comes to addressing chronic pain conditions that might be impacted by poor posture resulting from foot health issues.

Physical Therapy

Not all back pain is the result of a chronic condition, and some patients may be looking for physical therapy tools that can help them after an injury. Having specialized physical therapy equipment available helps patients looking to deal with more immediate concerns that may be the result of injury or overuse.

Taking Equipment Home

Not all of your patients will be able to regularly visit your business for chiropractic or physical therapy treatment. Luckily, there are several types of physical therapy tools and chiropractic adjusting instruments that can be used right at home. Offering these to patients as at-home treatment options can be a great way to help out patients who can’t schedule regular appointments while still improving your business.

Expanding the services your chiropractic business offers can be a great way to draw in more business. For more information on ways to expand your chiropractic business with physical therapy tools, contact JTech Medical today.

The History of the Wooden Pallet

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Wooden pallets are a staple in the retail industry. Not only are wooden pallets for sale eco-friendly options for businesses to utilize, but they’re also strong enough to support the weight of a variety of products. This is essential when it comes to transporting heavy goods or many goods over a long distance. With global retail sales expected to reach an all-time high of $27.7 trillion by 2020, this vital product has become more important than ever.

But how did we start using this innovative product? Here’s what you should know about the history of the wood Pallets Florida loves.

They’re older than you think

The first recorded use of pallets and skids was witnessed in Ancient Egypt and Ancient Mesopotamia. This means that your favorite wooden pallet dates back as far as the first Millennium!

Pallets became widespread across America when the forklift was invented. In order to compensate for the prongs of this lift, planks were used on the bottom of the design, enabling manufacturers to ship, stack, and transport products with ease. These innovations in technology were primarily triggered because of the onset of World War II when they became a key asset to the military logistics strategy.

After the war

During and after the war, grocers, retailers, and manufacturers started to take note of the efficiency of wooden pallets. When truck lifts became commonplace in the shipping industry throughout the 1930s, the use of wooden pallets became more common as well. It’s not well-known, but the evolution of the wooden pallet is closely intertwined with the development of the forklift. It makes sense when you think of the warehouses that pallets are often utilized in today.


Nowadays, there are many types of pallets made from a variety of materials. Most pallets, however, are wooden. The heat treated Pallets Georgia loves are strong enough to support heavy loads for a variety of products. Most of these pallets are able to survive a variety of weather conditions and are easily reused or destroyed following the end of their duration.

Countless retailers rely on the accessibility and strength of pallets every day. Whether you’re looking for new pallets for sale or used pallets Georgia businesses rely on, contact us today.

5 Ways Great Signage Helps Your Business

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Customers are finding businesses online in greater and greater numbers every day. But there is still plenty of business to be had from local and walk-in traffic: the potential customers who walk and drive past your storefront or offices every day, or who happen by and are compelled by your curb appeal, branding, or both. Many of these may be customers who didn’t know they wanted to do business with you until they found your signage. And there are some who would have done business with you but were discouraged by poor, unappealing, or unclear signage. And almost seventy percent of in-store purchases are made by customers who report that signage impacted their spending.

How many times have you been in a neighborhood, or wandered a few parallel blocks, and found three, four, or even more directly competing businesses? What draws potential customers to one but not necessarily the others? Often, it’s signage. Great signage, designed by a dedicated and innovative signage company, can make all the difference to your business. Here are five ways how.

Business Signs Help to Build an Identifiable Brand

A good signage company will help you develop commercial signs that are professional, legible, and bright. But a greater part of developing signage for your business is conveying the vision and purpose of your business’s brand. Your logo, the styles you choose, and the positioning of the signage across your storefront or office are all invaluable considerations when using signage to identify your brand. A professional signage company will be experienced at including all of these elements and can help you design custom signs that make it clear to new and familiar customers what your business is all about.

Signs Help Your Online Customers Find Your Business

When a customer finds you online and plugs your address into their GPS, that’s a big step toward a visit and likely a productive visit. But GPS navigation isn’t perfect, and if you occupy space somewhere dense and crowded, with limited parking, or you occupy unconventional space, it can be difficult for customers to find you even with a GPS. Effective signage is vital to getting your online customers all the way into your store or offices.

Signs Can Help Your Business Compete More Directly

Frankly, many businesses don’t use effective signage, if they use much signage at all. If yours does, you have an advantage. You can reinforce that advantage, even over competing businesses that are using good signage, by targeting and positioning your signs strategically. Your signage company will work with you to design the best signs for strategic placement of outdoor signs.

Signs Are Vital to Taking Advantage of Your Location

Especially for small businesses, a sign is vital. It anchors your business in its broader location, helping customers find you whether they are looking for you or not. Potential customers local to a business report seeing a business’s signage up to sixty times per month. About half of visiting customers rank signage as the principal reason they stopped into a store. For new businesses, signage is of even greater importance in drawing local traffic, especially from potential customers who are new to the area and actively seek businesses and stores for their needs: they are looking for signs.

Signs Help Your Business Take Advantage of Special Occasions

Holidays, seasonal occasions, and special events local to your business are a great opportunity to draw traffic with effective signage. These occasions draw potential customers who are likely unfamiliar with your business. While you won’t be able to draw all the traffic that crosses your bricks-and-mortar location, you can certainly turn a lot of it away with unclear and unappealing signage. A professional signage company can tell you more about making your signs appropriate to special events, and compelling to potential customers from near and far.

Find a Professional Signage Company Today

Your business is likely already doing a fair job of taking advantage of good signage. But a signage company can take it to the next level. And with so many ways to gain, contacting a professional signage company today is a smart move toward maximizing your brand and signage.

Business Signs: Five Hot Trends

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There is one constant in the world of commerce: business signs will always be a necessity. Customers need to know where to go, and what they are going to find when they get there. Most of all, they need to be interested. Here are five trends in business signs that will definitely help get customers interested in your business.

1. Tell A Story

One new and innovative way to draw in customers is to tell a story using a story wall. Tell a story or use a timeline along the wall. Alternate textures and dimensions to create more interest. Photos and milestones to create a timeline for custom signs add great interest, also.

2. Enter Another Dimension

Three dimensional lettering, or three dimensional features that call individuals to interact with the signage can be real attention grabbers. Using an element like textured printing, for instance, can really make signs for business stand out.

3. Make It Cohesive

Set the mood by creating a commercial sign where the color scheme, social media info, and design all complement the logo of your business. Make sure everything works together so people who are seeing your business sign will get a great impression of your business and what you do. This may get them to follow through and look you up.

4. Show Your Green Side

Try to incorporate printing methods and materials that are eco-friendly into your business signs. This will show the public that you have a consciousness about the environment, and encourage consumers to patronize your business.

5. Light It Up

Business signs today combine innovation and technology, creating exciting visuals for customers. Digital signage like electronic message centers on outdoor signs, or even LED lighting in your signage are very attention-getting.

Creative thinking can take your business signs a long way. In fact, it can be a major draw to attract individuals and customers to your business. It has been reported that signs have been the reason that over 75% of customers enter a store they have not been in before. Your business can be one of those stores! Using innovative thinking and creative techniques for your signs can make your business stand out from the crowd.

White Board Animation Services Put Your Company On the Map

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White board animation services can be just the ticket to sharing information about your business online. Studies indicate that a very small percentage of people are ready to buy when they check out your website. They are there to learn more about your business!

Sketch animation is a great way to get people interested in your business and to deliver your message. Studies also indicate that people are more responsive to visual information than they are to information that they must read.

An Engaging Look

Sketch animation provides an engaging look to your website. No matter what industry you are in whiteboard animation has solutions for everyone and every type of business. Whiteboard animation videos deliver your message in a fun and attractive way!

These popular sketch video informationals deliver the information that people want to know about your business. They also can answer questions about your products, provide instructions for your products and show consumers why your products are superior.

Audiences Love Them

You see sketch animation everywhere from fortune 500 companies to your local plumbing company has incorporated these audience pleasers into their campaigns. They are very popular because they get the attention you want for your business.

One of the biggest reasons these animations are so popular is because they are so easy to understand. They are informative and easy to understand for most audience members and they are fun to watch!

You Got to Go Pro

The key to successfully presenting information using whiteboard animation is to have a professional design and develop the animation. A professional has the skill set that will be used to create a professional polished animation that is engaging.

To get the ROI on your animation you want to be sure that you choose a design team that is experienced and has the portfolio to prove it. It is not a project that you want to attempt DIY or leave to someone that is inexperienced.

Take Advantage of This Service

If you want to get the attention of your audience there is no better way to do it than with whiteboard animation services. Give your visitors what they need to understand your products or services. You will make customers out of them!

Does Your Home or Business Have a Security Camera System?

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Thank goodness for surveillance camera recordings and social media.

Your wife was nearly beside herself when she came home from the store the other day. When she told the story of the kids on their bikes at the local middle school field throwing rocks she was still shaking. Sometime before 6:00 pm, she was driving passed the field when the rock struck the hood of the car, barely missing the windshield. She initially thought it was a tree branch or something unintentional, until you took the time to review her dash cam. The act of vandalism is on camera and you are filing a police report if nobody steps up. You are also working with the school officials to retrieve any surveillance camera evidence they may have. The boy on the left of the video you have is clearly wearing a maroon red shirt and the boy in the blue shorts was the one who threw the rock. The other kid, who did not really appear to be involved, was wearing a white cap, a horizontal black and white striped shirt, and black shorts. A fourth kid was behind the group on his bike. You have also asked the neighbors for any hints or additional videos they may have and have promise to keep the names of others who share videos confidential.

Residential and Commercial Security Systems Can Capture a Wide Range of Activity and Information

Within an hour of the post another neighbor mentioned that she had been up at the middle school in the east parking lot and saw these three of the boys ride their bikes through that lot. This was at 5:30pm. Unfortunately, she did not recognize any of the three, but they were certainly the boys caught in the surveillance camera video.

These boys are likely the perpetrators, and you have spent some time roaming around the school and saw a couple of security cameras that you are certain would have caught a better look at the boys as the rode through the lot. Kids have always been known to do the dumbest things but the only way they learn is by having consequences. You are happy to hear that the school might be able to help you when the administrators get back into the building next week.

Parents in the past were often really strict, and if they caught their children doing something stupid the kids were expected to pay for any damage they caused. Today, however, it seems like there is only a 50% chance that the parents of the guilty kids will hold the teens responsible without getting the police involved.

People have gotten in terrible accidents when rocks or other heavy objects are thrown at a moving car. This kind of behavior is unacceptable and it is not a joke when a reckless teen is doing something that could cause damage, injury, or even, death.

Fortunately, there are more and more cars and buildings that are equipped with surveillance cameras, so it is possible to catch vandals who doing things in public spaces. In fact, one of the latest sets of statistics indicates that as many as 1 out of every 7 businesses now has an alarm system, many which also include surveillance cameras.

In addition to the effectiveness of outside alarms, however, there are also many inside alarms and cameras that are helpful as well. For instance, 38% of inventory shrink can be attributed to shoplifting, and 34.5% to employee theft. Security cameras, of course, can help limit these situations.

You may not always be able to solve a problem about local vandals with the use of security cameras, but in today’s digital age it is important to check to see if anyone had a camera running at the scene of a crime, an accident, or a property damage event.

Loan Lingo: A Glossary For Business Loan Terms

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Navigating financial jargon gives even the most educated of us a headache. Unfortunately, loans are something we will all need to deal with; from the 80 million people who had car loans in 2012 to the small businesses just getting on their feet, both personal and business loans allow us to buy things and begin things that we otherwise never would have had the chance to own or do. If you already have your business checking accounts set up and are simply trying to nail down the banking jargon that commonly accompanies business loans, this post is for you. Let’s get started.

  • DSCR: This term stands for Debt-Service Coverage Ratio (sometimes referred to as the Debt Coverage Ratio). It shows the cash a business has available to service its debt; as such, it is an important indicator of your business’s financial health and is something that a lender will look at to determine if lending to your business is a wise investment.
  • EBITDA: EBITDA stands for Earnings Before Interest, Tax, Depreciation, and Amortization. Generally speaking, it’s a measure of your company’s operating performance without factoring in tax environments, financing obligations, or accounting decisions.
  • LTV Ratio: This term describes the Loan-to-Value Ratio, which determines the level of financial risk; the loan amount is compared to the value of the asset that the loan is being used to acquire, creating a percentage. When borrowers request a loan for an amount that is the same or close to the asset’s value (creating a higher LTV ratio), lenders know that there is a greater chance it will go into default.
  • Bridge Loan: Commercial bridge loans function the same as normal business loans. They are typically short-term loans that a borrower can use while waiting for another type of funding (usually in larger amounts, lower interest rates, etc.), earning its name as a “bridge” between the two.

The more well-versed you are in the financial and legal lingo involved in business loans, the better your chances of finding one that works best for you. Understanding can make a big difference, especially if you’re a small business, so be sure to do your research ahead of time.

Paper Brightness and Whiteness: What’s the Difference?

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Every year, 92 million metric tons of paper are produced in the United States. With this massive amount of paper comes a multitude of different sizes, colors, and thicknesses. The appearance of your paper can be crucial when it comes to supplementing your next big project or use in your day to day business, as your end result depends on the paper that you are using. Before putting in your order of bulk paper, it is important to understand the differences between paper brightness and whiteness.



The brightness of paper is determined by how much the paper reflects blue light (specifically with a wavelength of 457 nanometers). This is measured on a scale from 1 to 100, with 100 being the most reflective. For example, a piece of paper with a brightness of 85 is going to be much brighter than one with a brightness of 65.


This is not the only metric you should go by. Just because two pieces of paper are similar in terms of brightness, it does not mean that they will look similar. Brightness does not take into account the rest of the light spectrum, which can drastically affect the looks of the paper.



Just like paper brightness, whiteness is measured on a scale from 1 to 100, increasing in whiteness as the number increases. It still has to do with the reflection of light, though. Whiteness takes into account the entire light spectrum. Through this metric, you can start to see the difference between a warmer, softer piece of paper, and paper with a blue, cool tint. This is similar to the color temperature scale used for bulbs.

Breaking the Scale


You may stumble upon some paper that exceeds the 100 maximum for brightness or whiteness. Some paper companies may choose to add certain materials that enhance and increase the paper’s whiteness and brightness, to a point where it exceeds the scale for normal pulp paper. These additives, commonly known as Optical Brightening Agents, actually reflect ultraviolet light that we would not normally be able to see as visible light.

No matter what you are using your paper for, make sure to look out for these metrics whenever ordering from your wholesale paper supplier. If you are looking to buy bulk paper of any brightness or whiteness, make sure to contact your local paper supplier.