The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”
As the Five Man Electrical Band famously sang, “Sign, sign, everywhere a sign, blocking out the scenery, breaking my mind.” They may be everywhere, but there’s no denying signs are effective in getting peoples attention.
Whether you’re trying to promote a big company, a small business or something in between, there are countless benefits to effective signage. With that in mind, here are some things to consider if you’re trying to design your own sign.
- Simplicity is king: In a survey, more than 80 percent agreed that signs can ‘convey the personality or character of the business.’ Keeping that in mind, when it comes time to design your own sign, remember to keep it simple.