Customers often need a good sign before they commit to a purchase. Not necessarily encouragement from above, of course, but attractive deli signage or a bold acrylic poster frame to get them moving in the direction of your business. It’s the first step toward a final transaction, after all, yet many businesses find themselves squandering this vital element in favor of other tactics. Not only are display stands and creative retail display ideas helpful in encouraging would-be customers to buy, they can even help them find your business in the first place. Seems pretty vital for yearly revenue! Let’s talk about different kinds of signs, what your business needs and what your business should be avoiding.
Starting off the list with an often neglected feature of strong deli signage or display stands, impulse buying is exactly what it says on the tin — it’s a purchase that isn’t planned on the part of the customer. Studies have shown between six and 10 purchases in a store can be classified as an impulse buy, meaning you could potentially be missing out on a lot of dough if you don’t create an appealing atmosphere. Metal sign holders and display tags can make browsing easier.
A good customer service experience is everything. Even the best deli signage or acrylic display risers won’t do much if your customer feels neglected, unheard or unwanted! A 2011 report saw an impressive 85% of consumers willing to pay extra for a better experience — take this into account when you cultivate your marketing techniques for the months to come, such as reaching out to customers on social media or offering discounts to repeat buyers that keep stopping by your store. Not sure what customers walk? When in doubt, it never hurts to simply ask them.
When it comes down to it, good deli signage and deli case sign holders are doing their best when placed in a clever location. They can help passerbys locate your business in a sea of competition and can even bolster impulse purchases as explored earlier in the list. According to a survey conducted in 2014 by Mass Merchant Study, over 15% of unplanned purchases were due to a simple display noticed by customers while they were out shopping. Likewise, choosing a poor location for your sign could potentially doom your business to obscurity.
Shopping is often done on-the-go. Why not adapt your business model to reflect the times? Although shoppers will use their smartphones to do research on a product or service, 70% of consumers or more will still visit a store in-person. Tablets, smartphones and basic cellphones are all used to create a bridge between business and customer, with consumers becoming more aware of better prices and businesses doing their best to keep up with a competitive, digital market.
Using The Right Sign Techniques
The sky’s the limit for using signs to your advantage. You can use a label display stand and customize it every week for your hole-in-the-wall shop. You can use fancy deli signage to help would-be customers locate your business while out on the town. You can even use a simple pamphlet holder to advertise your business many blocks away! The average consumer is exposed to 3,000 advertisements and promotional messages every single day. How are you going to stand out? Brush up on your graphic design, get familiar with different signs and find out for yourself today.