How to Encourage Sales With the Right Signage and Price Tags That Customers Notice

Written by Business Success on . Posted in Grocery business, In-store marketing


If you run a retail store, you know that shoppers make over 80% of their choices to purchase or not purchase during their shopping trip. That means you have a limited amount of time to encourage them to buy something. Using custom price tags for retail can help you point customers in the direction of sales and encourage them to buy. Learn more about why you need these for your store.

In-Store Marketing is an Effective Way of Increasing Sales

Over 60% of shoppers said they decided to purchase something because a sign caught their attention. This is your chance to use last minute promotions and other colorful signage to direct people to your sales. If you include these in the lines where people need to stand while waiting, you can help them on their way to buying.

Shelf Tags Can Point Out Low Prices

If you start using custom price tags for retail, you can show off low sale prices, even if you don’t have any other special signage. This is a great way to let customers know about a sale, even when the tags aren’t very big. Choosing tags that have bright colors can attract customers and make them more likely to buy items they wouldn’t have considered in the past. If your tags have room, you can even highlight the benefits of the product. This is a useful selling point for folks who are conflicted about making a purchase.

Never Underestimate the Benefits of Impulse Buys

Impulse buys are a useful way of increasing sales. If you have items that don’t normally sell but you’re running a special, use colorful signage and place them at the front of the store. Let shoppers know you’re running a special and the cost is lower than normal. This encourages shoppers to buy even when they normally wouldn’t. If the product is good quality, you can convert people to buy the item at full price. Offering deals on impulse buys is a useful way to increase sales, regardless of what you’re offering customers.

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