There’s an excellent chance that most of your customers live or work close to your business location. A recent survey showed that this was the case with 85% that either lived or worked within five miles of where they shopped or dined out. Signage plays an important role with whether or not your business will be noticed. The survey also indicated that if it weren’t for a business’ sign, 35% of its potential customers wouldn’t have discovered it.
Most people do notice signs, and will make their current and future shopping decisions while driving. According to a recent poll, 68% of the participants stated that they “sometimes” or “frequently” made these decisions while they were in their car. Furthermore, about 71% will actually look at and make note of the messages on these signs. This includes both traditional roadside billboards and digital signage, such as signs for churches. In addition to signs for churches, schools and other private and public enterprises benefit from having high-quality signs. When they are unable to stop to visit a particular business upon first noticing it, 32% of the participants indicated that they did visit it later within the week.
Whether you’ve just launched a new business or have had one for a while, do you believe your signage is effective? If you haven’t received the amount of customers that you anticipated, or aren’t experiencing your projected business growth, it may be time to replace your store-front signs. Another good business strategy is to have a larger sign made. This is because studies have shown improved sales revenue when businesses upgrade their signs. This can amount to as much as 7.7%.
Were you aware that having an on-site sign can prove to be an excellent investment? It can also be much more effective and create added value when compared with other types of advertising. Currently, a single on-site sign is the equivalent of running 24 full-page newspaper ads every year. While you may still chose to advertise online and in print, it would be interesting to conduct a comparative analysis after you install a new sign.
If you’d like to know more about the benefits of having outdoor LED signs for your business, contact your local supplier. At that time, they will be able to provide you with detailed information on the types of signs they have available. You may also be interested to know that your LED signage company will also be able to create a customized sign that uniquely represents your business. Just imagine the effect that a full-color LED sign will make on your current and future customers.
You may already be aware that LEDs are gaining in popularity within the global lighting market. In 2019, for example, it is estimated that this low-cost, energy-efficient type of lighting will represent 53% of the overall type of lighting being used. In addition to business signage, this includes signs for churches, signs for government, and signs for schools.