Modern plastic packaging can be a very environmentally friendly way to store and package foods and beverages. For every one pound of plastic used for these purposes, 1.7 pounds is kept out of landfills. Moreover, it is easier to transport liquid in plastic than any other way. If you take a set amount of liquid, it will take much more of other materials. Each two pounds of plastic can be used to move more than ten gallons of liquid. You would need at least three pounds of aluminum to move that same amount of liquid. That extra pound adds up quickly. Flexible stretch sleeve labels provide cost effective ways to brand a product without adding to the bulk and weight of the container.
Ways to Use Stretch Sleeve Labels to Brand Your Product:
- Make your product stand out. Even the best product on the market can be overlooked if it is packaged poorly. When you are thinking about your package design, think about the labels. You want it to be attractive and make your product appeal to consumers. You can design your packaging to useful for the consumer at the same time.
- Stretch sleeve labels can fit on a wide variety of packing styles and shapes. New plastic packaging options go far beyond jugs, bottles and cans. Companies can now put their products in a box pouches, flat bottom pouches or zippered pouches, to name a few. If you want to use newer packaging options to make your product pop and be more attractive to consumers, you can do that. New stretch sleeve labels can be used on a much wider variety of packaging. It can be seamlessly on the packaging. Packaging sleeves for boxes can make a big difference in how the consumer sees the box and product.
- Inform your consumers about your product. Your labeling can include a lot of information about your product. More and more consumers are concerned about the nutritional content of the foods and beverages they eat and drink. With an increased awareness of food allergies and other dietary concerns, people are paying a lot closer attention to product labels than ever before. Use the space on your label to tell the public that your product is all natural, gluten free and has no trans fat (or whatever applies to your product). New labeling gives companies a lot more options to tout the good things about a product than ever before.
- Use your labeling to promote your brand. Like any other piece of your marketing campaign, your labels need to repeat your messaging. Put your logo and slogan, if you have one. Use the shape of your packaging and your label design to define your brand and help customers identify your products. You do not have to have an iconic symbol like the Coca-Cola bottle to take advantage of good packaging and labeling to advance your brand.
- Make it easy for people to find your products. Having an easily identifiable packaging strategy will help your loyal customers find your product on the shelf. Most people do not have a lot of time to hunt for products at the grocery store. They have a lot on the shelves competing with your products. You want them to see your product when they are looking for it, regardless of where it is placed on the shelf or in the store. Great labeling can make that a lot easier.
- Make your labels do their job. One function of labels on products is to help make sure they arrive at the store in the same shape they left the warehouse. While labels are now used for a host of reasons, like proper branding and marketing, if your product arrives in poor condition, your reputation can suffer.
Your packaging and labels can be used to really advance and raise awareness of your brand. It helps new customers discover your products and makes it easier for existing customers to find your items on the shelf. When considering your packaging design, think about how your product will look on the shelves next to your competitors’ products and other items they can choose from. Your labels and packaging should be a part of your overall marketing strategy.