What You Should Know About The Use Of Signage In The United States

Written by Business Success on . Posted in Custom lighting, Sign companies in pittsburgh pa, Sign repair pittsburgh

High quality signs are all throughout the United States, there is simply no doubting this fact. After all, the average adult here in the United States is actually likely to see as many as three million of them (and various other adverts) over the course of just one single day, which is certainly quite considerable. For many people, signs, especially high quality signs, are simply a part of everyday life.

But this does not mean that they (high quality signs) are not hugely impactful for each and every one of us, particularly those of us who live in an area of the country that has a particularly high concentration of such signage, such as in metropolitan or urban areas. From on site signage to high quality signs like billboards and other types of off sight signage, a proper sign company will create many high quality signs and various other types of high quality signage that can influence the purchasing decisions of many people, adults and adolescents alike, all throughout the entirety of this country.

Let’s start first by looking into roadside signage such as billboards, which are arguably the most popular type of roadside signage around – at least when it comes to high quality signs erected with the purposes of advertisement. Billboards can be found all throughout the country and nearly three quarters of all drivers (just over 70% of them, to be just a little bit more exact) actually pay attention to them on a regular basis. In fact, more than 30% of all drivers make note of each and every billboard or other such roadside sign that they drive pass, a higher percentage than certainly what most people would assume before knowing otherwise.

Billboards are quite powerful too, as high quality signs of various types can actually be charged with recruiting up to half of all new customers for any given place or business. And billboards can even advertise events as well, and quite successfully, at that. In fact, nearly 60% of the adult population of the United States has found an event that they enjoyed going to thanks to looking at some type of billboard. And the very same percentage of all adults in this country have found a new restaurant in this very same way, proving clearly the power of off site signage like billboards.

However, this does not mean that on site signage is unimportant, as this could actually not be further from the truth. Sign usage and sign installation in any given place of business is so important, in fact, that commercial signs on site can be equated to taking out as many as 24 full paged newspaper ads over the course of just one year – and full page ones, at that. And the use of on site signage can actually boost sales of even fully priced items by as much as 20% (and typically by no less than 15%), as was discovered by a study conducted by Brigham Young University, as well as a number of other studies that had very similar results.

But no matter what type of signage is used, high quality signs are an absolute must. The data even shows that up to 70% of all types of consumers all throughout the country very much feel that the quality of a sign will be reflective of the quality of the business on a whole. If high quality signs aren’t in use for advertising a business and signs of a much lower quality are used instead, this is likely to reflect quite poorly on the business and the owners of it. Fortunately, this is a problem that can be rectified with relative ease and the simple use of high quality signs in many places, both in the store and far outside of it.

But a lack of signage should be avoided no matter what, as this can actually deter as many as 60% of all new customers from going into any given business. Some signage is certainly better than none, and the focus should be on the quality of that signage above all.

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