The world of banking is full of fierce competition, so getting ahead often comes down to marketing. Whether you’re a small town credit union or a large multinational financial institution, you need a comprehensive advertising strategy for both online and the real world.
The solution? Hiring a brand development firm, who can figure out just how you can reach your target demographic. Here are three marketing tactics that these ad agencies can use to help you.
Get your business online.
There’s a good chance that your business has a website, but is it in need of an upgrade? If you’re just starting to work with a brand development company or thinking about it, then the answer to that question is probably yes. Online banking is especially important to Americans, 51% of whom use these types of websites. That totals an estimated 69 million adults or 61% of total internet users. Additionally, more than 50% of today’s top 5,800 banks also offer mobile banking, which is a major benefit to the 80% of online adults who own smartphones, too. Remaining competitive in this market is crucial for all financial institutions, so a digital ad agency will often focus on both design and usability.
Develop creative marketing strategies.
But getting online doesn’t just include having a website. One of the most important marketing tactics that a brand development firm should be able to offer your business is the chance to go social. If your ad agency isn’t embracing social media platforms like Facebook, Twitter, or other apps, then you’re not really branding yourself. In addition to online advertising, banks should also look for strategies that will help enhance the consumer’s experience in-person and online.
Manage your reputation.
Americans today have a lot to be worried about, especially when it comes to their finances. Although the recession of 2008 is behind them, they still may have concerns about money on a day-to-day basis. Banks should do what they can to let consumers know that they are on Americans’ sides. Social media presence helps, but a brand development firm can also help coach a business on reaching target customers and keeping them happy.
Have more questions on how branding can help your business? Leave a comment with us.
Spring is in the air, but with it comes a host of issues for property owners. Parking lots, for example, see the snow pile up during the winter, resulting in huge drifts of snow and, eventually, half-frozen slush piles caked in oil, gasoline, and dirt. All of the trash and debris that was frozen over the winter, meanwhile, has now begun to spread out over the parking lot, resulting in a mess that would be difficult to clean up on one’s own. It’s not a great look, especially for businesses that are counting on customer traffic to pick up once more with the warm weather.
Is your business in need of some post-winter trash clean up? If so, you may benefit from a parking lot clean up service. These services utilize sweeper trucks to not only pick up trash and debris but to scrub away the grime and grease left behind from the past few months. How can parking lot sweeping services help? Here are three advantages you can see when you get parking lot cleaners to help with your property’s spring cleaning.
1. No more trash:
It’s easy for trash to get left in the snow and ice for months, only to resurface once everything has melted away. Additionally, you may have some leaves left over from autumn hanging out in gutters and around storm drains, so it’s important to get those cleared away, as well. The reason is simple: a sewer full of trash and debris can overflow, spilling contaminated water into the parking lot and causing flooding during a rain storm. If you’re interested in keeping yourself and your customers safe, then a parking lot clean up service is the best solution.
2. A goodbye to germs:
Just as a storm drain can get clogged with debris, a parking lot is also prime breeding ground for bacteria, germs, and other contaminants. Melting snow, especially, is responsible for this runoff pollution, which can end up on roadways, bridges, parking lots, and other impermeable surfaces, causing germs to spread easily. Other pollutants can also cause harm to humans and animals alike. Parking lots with heavy traffic see a lot of oil, gasoline, heavy metals, and other substances, all of which can cause significant damage to the pavement, as well. To keep everyone safe and healthy, regular parking lot clean up is recommended.
3. Happy customers:
No one wants to step through slush and sewer runoff to get their shopping done. However, when you regularly clean your parking lot, you can ensure that your customers stay safe and satisfied. Additionally, nothing boosts morale at work like coming to a clean and well-maintained location, so it’s good for you and your employees, too.
Ask today about how your business can get the spring cleaning it deserves!
It shouldn’t have to be said, but it bears repeating: good business signs are good for business. Whether you want a simple, small business sign for your storefront, or an eye catching, LED display sign, the sign design needs to be on point.
Here are a few tips that can help you create excellent looking business signs, even if you’re not graphically inclined.
The Color Scheme.
Color theory is crucial for a good sign. Some colors work as well as peanut butter and jelly, while others pair like orange juice and milk. The background color needs to complement the typeface color (or colors; though it’s usually best to stick to only two colors, you can certainly use three if need be). It’s best to make the background the more muted color, and the font the brighter one. When deciding on color choices, stick with combinations like orange and blue, yellow and purple, or black and white.
The bigger your sign, the more people will see it. It’s that simple. That being said, you also have a limited amount of room to work with, and can’t use it all for your custom sign. Though the height doesn’t have much to do with the actual graphic, it’s still an important consideration you need to make.
Your sign’s content needs to be balanced. If there’s too much, it’s going to be too busy, and no one is even going to bother skimming it. If there’s not enough, people are going to walk away confused, or without enough information. A good business sign should have your company’s name and logo appropriately juxtaposed, and also have the contact info listed, if possible.
Whether you want to create some simple signs advertising a sale, or bright, LED business signs announcing your store’s existence, you need to put some time and effort into the design. Otherwise, you may turn customers away instead of turning their heads.
If you have any questions about business signs, feel free to ask in the comments.
According to the February 7, 2014 edition of the Washington Post the U.S. unemployment rate fell to “only” 6.6% during January. Even though this seems like a vast improvement from what it was five years ago, more jobs does not mean that every working American is doing well enough to support their families and pay their mortgage or rent.
The 6.6% unemployment rate may sound good, but it is very misleading. This is because there are still thousands of Americans who are still not working, but no longer qualify for unemployment benefits. Therefore, they are not counted among that 6.6% of the population that still receiving unemployment benefits. Throw in tens of thousands of underemployed Americans and things don’t look as rosy as that 6.6% makes it seem.
Regardless of the “real” number of
In the United States, the homeowners insurance industry is worth an incredible $70 billion. Many people who buy homeowners insurance get cheap homeowners insurance quotes, although it is smarter to compare insurance quotes, and especially to compare home insurance quotes.
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When you want ho
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Setting the Stage:
Inna, an experienced veterinarian who opened her own Minnesota practice in 2002, was thrilled with the success of her business so far. Located on a busy st
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