It shouldn’t have to be said, but it bears repeating: good business signs are good for business. Whether you want a simple, small business sign for your storefront, or an eye catching, LED display sign, the sign design needs to be on point.
Here are a few tips that can help you create excellent looking business signs, even if you’re not graphically inclined.
The Color Scheme.
Color theory is crucial for a good sign. Some colors work as well as peanut butter and jelly, while others pair like orange juice and milk. The background color needs to complement the typeface color (or colors; though it’s usually best to stick to only two colors, you can certainly use three if need be). It’s best to make the background the more muted color, and the font the brighter one. When deciding on color choices, stick with combinations like orange and blue, yellow and purple, or black and white.
The bigger your sign, the more people will see it. It’s that simple. That being said, you also have a limited amount of room to work with, and can’t use it all for your custom sign. Though the height doesn’t have much to do with the actual graphic, it’s still an important consideration you need to make.
Your sign’s content needs to be balanced. If there’s too much, it’s going to be too busy, and no one is even going to bother skimming it. If there’s not enough, people are going to walk away confused, or without enough information. A good business sign should have your company’s name and logo appropriately juxtaposed, and also have the contact info listed, if possible.
Whether you want to create some simple signs advertising a sale, or bright, LED business signs announcing your store’s existence, you need to put some time and effort into the design. Otherwise, you may turn customers away instead of turning their heads.
If you have any questions about business signs, feel free to ask in the comments.