Many companies depend on quality custom signs to entice customers. One study found that value of on site signage is equal to running 24 full page newspaper advertisements each year. Considering the immense value of signage, it’s important to make sure you’re designing these signs in an effective manner. With that in mind, here are three helpful tips to follow while creating custom signs for your business.
- Avoid Going Overboard with Details
It’s important to feel proud of your business. Considering that, it’s understandable to want to let everyone know about your company. However, it’s best to save only essential pieces of information for your company’s custom signs. If you place too much information on your signs, it’s likely to overwhelm customers. - Don’t be Afraid of Technology
Technology allows many industries to advance. With that in mind, technological advances allow your company’s signs to stand out from the crowd. For instance, many companies rely on electronic signs to display important information to consumers. Best of all, electronic signs allow you and your workers to update the information on your company’s signs throughout the year without having to switch out letters and numbers by hand. - Balancing Text and Graphics
Research shows that 50% of all customers entering a business made this decision based on a company’s signage. However, it’s difficult to achieve this goal when customers don’t understand what your company’s signs mean. Therefore, many of the best signs include both words and images. If you design your own sign without visual aids, it’s not going to appeal to many customers. On the other hand, signs with all images and no text often make it difficult for customers to understand your company’s message. For instance, combining text with an image of your company’s logo provides customers with valuable information. In addition, having your logo on a sign helps your company achieve a higher level of brand awareness.
In conclusion, it’s important to understand how to create custom signs that will appeal to your company’s audience. Research shows that 85% of those surveyed either agreed or strongly agreed that signs convey a company’s personality or character. That being said, certain companies are understandably confused regarding how to create their own custom signs. If you’re having trouble completing this task, consider speaking with skilled designers. In turn, you can have professional designers help your company create appealing and enticing signage.