Being a supermarket owner takes a lot of work. Considering that, it’s important that you’re able to reach a large number of customers. It’s understandable to feel concerned about how to properly achieve this goal. However, following a few tips will help ensure that customers are ready to spend while at your supermarket. With that in mind, here are five ways for your supermarket to potentially increase consumer spending.
- Advertising is Crucial
Whether you’re a smaller or massive supermarket, advertising is critical. Chances are you’ve opened up your mailbox to find plenty of flyers from the competition. Considering that, it’s understandable that many stores won’t have the budget for expensive television commercials. With that in mind, you’ll want to consider investing in mailers or circulars. You can further entice customers by placing coupons inside of these circulars. Many customers love being able to get a deal, especially those who might be new to shopping inside of your stores. - Have Copies of Circulars in Your Stores
One of the most important items to have throughout your supermarket are flyer stands. With that in mind, flyer holders can be great to get circulars in the hands of those who didn’t receive a copy in the mail. Statistics show that shoppers make an estimated 82% of all purchasing decisions while they are in a store. Therefore, having flyer stands helps to ensure that customers are reading your circulars and purchasing items you’re advertising. - Offer the Right Amount of Choices
It’s important that consumers have choices but not too many. Numerous studies have found that consumers overwhelmed with choices might end up spending less. That being said, you don’t want to only offer one choice to consumers. Therefore, it’s best to offer consumers several choices as far as brand, flavor, and sizes are concerned. - Bundle Products at the Ends of Aisles
Statistics show that six to 10 purchases made in stores are known as impulse purchases. Considering that, certain shoppers simply might not have able to look through circulars. For these extremely busy shoppers, consider offering bundles at the end cap of your aisles. Many stores utilize this technique to increase sales. These items are easy for consumers to see. For instance, bundling items needed to make a meal is a wise idea that will often appeal to busy shoppers with families. - Consider Having a Magazine Section
While many retailers are concentrating on food sales, you might want to consider offering additional options for customers. In fact, a 2011 report found that 86% of shoppers will pay more if they’re having a better experience. You can help offer this experience to customers by providing other items they want that other supermarkets aren’t offering. Considering that, display stands are perfect for keeping books and magazines available for customers. Display racks placed near checkout aisles can help to entice shoppers that didn’t pass by your stands.
In closing, there are many ways in which your supermarket can potentially increase customer revenue. If you want to deliver the best possible shopping experience to your customers, it’s important that your supermarket has the right equipment. You’ll find that mounted flyer holders and stands make for great ways to display circulars. In many cases, these circulars are key drivers of sales for many supermarkets. Therefore, it’s wise to ensure you utilize quality flyer stands and sign holders to keep these items readily available for every shopper.