Signage of all kinds exists in abundance here in the United States. As a matter of fact, signage for businesses is a key and critical part of marketing a business, of gaining customers, and of keeping those customers loyal. Both on site and off site signage is critical for such purposes.
For one thing, on site signage is so important that it can be equated to taking out as many a 24 full page newspaper ads throughout the course of a mere 12 months – and is certainly quite a bit less expensive to maintain. And all kinds of on site signage can do the job, from specific displays for specific products to wall decals and window stickers to even floor standing sign holders and the like. And studies have shown that on site signage really works, boosting sales of even fully priced products by as much as a full 20%, findings that have been corroborated in a number of studies.
On site signage in the form of outdoor digital signs also have an impact. LED signs for businesses can attract the attention of many. The data that has been gathered on the subject supports this claim, showing that improving an outdoor sign bumps up overall sales by as much as a full 7%. And more than 30% of all new customers will arrive because they see a sign. At any given Best Buy alone, more than 15% of all walk in customers only entered the store because they noticed a sign for it. Therefore, it is clear that digital signs for businesses can play quite the critical role.
So too, of course, can billboards. Billboards are great attention grabbers, with nearly three quarters of all people paying attention to some billboards and more than 35% of all people paying attention to just about all of them. Billboards even inform people of various events, with more than 55% of all adults interested in at least one event that they first discovered on a billboard. And around 58% of this same adult population has discovered a restaurant through a billboard as well.
Billboards work for day to day shopping as well, as more than 65% (around 68%, to be just a bit more precise) of all people make at least some of their shopping decisions while driving. Therefore, billboards have a big opportunity to influence many of the things that people buy – and even the way that they buy them. Ultimately, there is no denying the power of the billboard.
Of course, signage is used outside of the realm of advertising as well. For instance, school marquee signs are popular installations. These school marquee signs can be used to convey a wide array of information to the student community, as well as to their parents. For instance, school marquee signs can be used to convey important dates of closure and opening to the students. In addition to this, a school marquee sign can effectively convey student accomplishments as well, be they artistic or athletic or scholastic. And school marquee signs can easily display the dates of important school events, from music performaces to theater shows to athletic events.
In today’s day and age, school marquee signs are more high tech than ever, with school electronic signs becoming the norm. More and more frequently, outdoor signs for schools are digital and scrolling, making school marquee signs able to contain more information at once than ever. And while such a sign might be expensive, it is an investment that is more than likely to pay off at the end of the day. Ultimately, school marquee signs aren’t going anywhere, at least not anytime soon.
Signs for churches are also important, especially to the congregation of said church. For many people, getting worship times comes from church signage. Church signs will also frequently post various inspirational messaging, even scripture. This benefits the church community and sometimes even the larger community as a whole. At the end of the day, such signage, as well as all of the other types of signage mentioned in this article, is influential and important on a day to day basis, and even on the larger scale as well.