According to some recent findings by the Pew Internet and American Life project, about 90 percent of smart phone owners say that they surf the web and check email on their personal device. Until the demise of the dot com bubble in the late 1990s and early 2000s, outbound marketing was the king. Afterwards, however, inbound marketing with an emphasis on info sharing, interactivity, and collaboration, began to take over.
It has been many years since family dinners were first interrupted by the telemarketers in 1970s. These days, franchise marketing and brand marketing agency specialists use much different techniques to attract customers. Talk to brand consulting and franchise marketing companies, and see if they can be the right franchise consultant for your business. Make sure to find a company that knows that B2B companies which maintain blogs generate about 2 thirds more leads per month on average than non blogging companies, and that quality of content is much more important than quantity when it comes to making moves in terms of content marketing. Choose wisely; a good franchise marketing firm can really help you bring your business to the next level.