How do you make sure you’re getting the most mileage out of your website? After all, it’s not enough to just make one that looks nice. It needs to communicate to customers your intent, help customers find your place of business and generally be the bridge between you, your brand and your future. Websites that convert would-be customers into repeat customers are the most ideal, utilizing the best modern technology has to offer to create the ultimate browsing experience possible. But where do you get started with content marketing, digital marketing and the benefits of SEO? Take a gander below and become an overnight expert!
SEO
The benefits of SEO can be felt by everyone. They keep customers from relying on intrusive, flashy advertisements and help businesses reach out to people in dire need of good services, products or both. Search engine and e-mail are both the top two most popular Internet activities around the world, so why not take advantage of it? Studies have shown 70% of links users will click on are organic, not paid, making SEO the best option for both parties by a landslide. It’s not the only tool you should have in your arsenal, however…
Consider adding your customers to an e-mail list. This is proven to be a highly effective marketing tactic, particularly for repeat visitors, and can help cultivate a more appreciative atmosphere between you and your client base. The average yield for e-mail marketing is a whopping $44 for every dollar spent, with the amount of e-mail opened on both smartphones and tablets increasing by 80% globally for the past six months. That’s pretty impressive! But what about the content you’re putting out?
Content
When it comes down to it, you just have to keep making work. You don’t want to fall behind, do you? Content marketing has been found to cost 60% less than traditional forms of marketing while generating three times as many leads. You can generate content in all manner of ways, from regularly maintaining an active blog to keeping up your social media accounts. These are proven to work well with customers who worry about business transparency and whether or not they’re supporting a good cause.
Mobile
Websites that convert content to mobile devices stand a much better chance reaching out to a wide variety of customers than those that remain in the dust. The future is a busy one and most people don’t have the time to stop and shop! Studies have shown 50% of all mobile searches are conducted in the hopes of finding local results, with at least 60% of these searches resulting in the purchase of a product or service. Internet marketing services can make the switch from basic website to an updated, mobile-friendly site as easy as one, two, three.
Creating Websites That Convert Work Into Success
A good website needs to cover all of the basics. A mobile friendly website will mean local customers or customers on-the-go won’t have to turn to your competitors to find the same products or services, SEO can encourage a better browsing experience for everyone involved and smart content marketing will ensure you’re always being seen in a crowded market. E-mail marketing is a fantastic follow-up for small and large businesses alike, to boot, and it never hurts to create a great logo or improve rankings while you’re at it. Don’t let the variety of digital marketing daunt you. The sky’s the limit for websites that convert your daily efforts into long-term success!