The video provides tips for people who want to start a design agency. It might be time for that to occur when creative souls are ready to put their talents to good use.
One tip for new design agencies is to offer one service and display as many examples of that as possible.
That’s a smart practice, even if the agency offers an array of services. The goal is to avoid confusing prospective customers. The agency owner can slowly introduce the other services once the customer base starts to grow and the agency gets a name for itself. The owner should offer the strongest service first.
Another tip is to avoid being too expressive about being involved in social causes in the beginning. The point is to avoid confusing prospective clients. There’s a chance that some people could get confused and believe that the agency is a non-profit organization if it puts too much emphasis on social causes. The company should ensure that its expertise is established first and then go hard on philanthropy later.
One more great tip is not to use separate logos for all the products if it’s not necessary. Sticking with one logo for the entire brand is the easiest way to capture clients.