One of the great marketing platforms you can use to promote your photography business is trade shows events, fairs, and exhibitions, where you are allowed to design your own display to showcase some of your work. This is a cost-effective exposure and a creative idea that allows you to stand out and attract visitors to your display.
Modular trade show photo displays are proving useful for photography exhibitors looking to create eye-catching and customized stands to attract and leave a positive impression on visitors. They come in different styles, designs, colors and can be customized to meet your specific display needs.
If you’re planning for your next trade show — perhaps a photography exhibition event that is graced by influential competitors, here are some of the benefits you stand to get for using modular trade show displays.
Cost-Effective Exposure
As a business person, you’re always looking not to spend much but get high returns. This is what modular trade show displays offer your business — a cost-effective exposure with maximum impact compared to other regular exhibition displays. Even high-quality displays are still priced reasonably so there is certainly something for everyone.
Highly Versatile
If you are looking for a display that you can use across different trade fairs and exhibitions, modular displays are your best bet. First, they can be customized to fit different exhibit spaces. They are made with flexible building blocks that can be easily configured to different shapes and sizes. This allows you to design your own trade show photo displays depending on your desired theme for that particular event.
Quality and Durability
Modular trade show displays are made from high-quality materials and designed to withstand tough handling from transportation, multiple installation and dismantling. They feature rigid aluminum or fiberglass frames that are interconnected to form box-shaped geometric structures.
It also has panels made of lightweight and tough materials like nylon or polyester to form sturdy modular walls for displays. Their quality and durability make them a good investment for your business — particularly on the marketing efforts.
Custom Display Appearance
Modular trade show photo displays have different components for complete setup and they include extrusions or frames, connectors, corner pieces, shelving, tabletops, lighting and more. You can configure and reconfigure these components to a limitless number of custom appearance. You can achieve different display sizes and shapes for a unique look.
Generally, the modular structures come with a plain surface, where you stick a printed skin that has your business details on it such as name, logos, colors and other graphic elements that you desire. A modular display can allow you to target a specific market with custom messages by re-skinning.
Highly Portable
A standard modular display for trade shows is made from heavy-duty and lightweight materials that make it easy and portable for transportation, setup and dismantling. Unlike traditional trade show displays, which were extremely bulky and heavy — and often involve a complex installation process, Modular displays are easy to pack, carry and don’t take much time to setup. The individual modular structures can be reconfigured for available exhibit spaces.
Universal Modular Displays
Whether you are running a photography business, selling products or offering services, a modular trade show display will instantly offer exposure and help you communicate your business message effectively. It’s a nice way to attract new customers and increase your brand awareness. All you need to do is design a well-graphic skin that can easily communicate whatever you are selling.
Trade show photo displays are may just be the missing link to your photography business and effective marketing campaign. With multiple configurations, you can design your own trade show display and increase your visitors. The mentioned benefits make modular displays an ideal choice for businesses that are looking to engage more potential customers in trade shows and exhibitions on a budget.