Keyword research is a cornerstone of any effective search engine optimization strategy. While premium tools offer robust features and comprehensive data, many free keyword research tools can help you get started without breaking the bank. Here are six excellent free tools that can boost your keyword research efforts.
Google Correlate is a unique tool that finds queries with similar patterns to a given keyword.
It’s a great way to discover subtopics and hidden gems, but it doesn’t provide detailed search metrics, and some correlations may seem random.
Keywords Everywhere is a Chrome extension that adds search metrics to popular websites like Google Search. It provides quick insights into search volumes but relies solely on Google Keyword Planner data, which can be imprecise due to its “bucket” system.
Search Engine Auto-Suggest harnesses suggestions from various platforms like Amazon, Pinterest, and YouTube. It’s excellent for niche-specific keyword ideas, but remember, the search volumes are derived from Google data, not the platform you’re using.
Google Trends helps you understand the popularity of keywords over time. It’s useful for spotting trends and seasonality, but it doesn’t offer precise search volumes or insights into organic traffic potential.
Lastly, Answer the Public generates keyword ideas from questions, prepositions, and comparisons. It’s ideal for content creation and FAQs, though its data is limited compared to premium tools.
These free tools can be valuable resources for SEO beginners, providing a good starting point. However, as your search engine optimization strategy matures, consider upgrading to premium tools for a more comprehensive and accurate keyword research experience.