If you’re struggling to get traffic to your website, you may benefit from using PPC ( pay per click advertising). This video will explain:
1. What it is
2. Terms you should know
3. Benefits of using it
PPC marketing is a way to place your ad online and only pay when a visitor clicks your ad.
Your ads can be placed all over the internet, on web pages and social media feeds.
As mentioned, when you use PPC you will only have to pay CPC (cost per click). The price will vary based on the competition for the space where your ad sits. The average cost per click is between $1 and $2.
If you use display or video ads, you’ll pay CPM (cost per mille) which is the cost per thousand impressions. This means, instead of paying per click, you’ll be paying per view.
PPC is a great option for advertising because it’s extremely targeted. You can place your ads based on gender, race, location, phone type, and more to reach your specific customer. It also allows you to retarget, meaning ads will target customers based on what they’ve already viewed on your website.
For more benefits and a deeper explanation of PPC, watch the full video!.
