The real estate industry is extremely competitive. There are often hundreds, if not thousands of agents, in one residential area. This can be it very difficult for a new real estate agent to break into the market and successfully attract clients. The success of a real estate agent often depends entirely on their marketing skills. People tend to hire real estate agents that have strong marketing plans. If you are attempting to break into the real estate industry, consider the following marketing strategies.
Digital marketing
The majority of home buyers begin their home buying search on the internet. They may contact real estate agents over the internet or they may begin searching for homes on the internet. Either way, their housing search involves a lot of internet time. A successful real estate agent must have multiple digital marketing advertisements. This could include social media, Email marketing, or Google Ads. It is also important that the agent has a strong website that is high in SEO results.
Local community awareness
Local community awareness is specifically important when it comes to selling. When a home owner decides to sell their house, they want an agent who is familiar with their local market for the best results. The more presence that an agent has in a community, the more likely they are to get listings in that same community. An agent can increase local community awareness with local flyers, commercial business signs, and by neighbor introductions.
However, a frequency of commercial business signs ensures that people remember the agents face and name when they have a real estate need. Approximately 32% of poll respondents visited the retailer they saw on a billboard later that week. Billboards and LED business signs encourage people to remember the agents business for a later date, something that is very important in the real estate industry.
Catchy and entertaining signs
For sale signs are common. In fact, they are so common that a community member can drive by one for weeks, never even realizing it is there. Generic signs, whether they are cardboard, digital signs, or branded commercial business signs simply do not work. They must be entertaining, catchy, and relevant. With 71% of people often looking at the messages on roadside billboards (traditional and digital combined), your material needs to make them remember, rather than catch their eye. They are already seeing it, make them remember it.
Signs with necessary information
Signs and other marketing materials also need to include relevant information. The most engaging and interesting of electronic signs are pointless, if they do not contain contact information. Of poll respondents, 26% noted a phone number of web site address (28%) written on an outdoor billboard. It is also important to keep in mind that the person is likely driving or biking by. They may not have the ability to write down the web address or contact information. The commercial business signs need to provide them with an easy way to remember this information.
Print marketing
Print marketing is also extremely effective in raising community awareness. Although many people are current utilizing the internet for most of their communication purposes, a large percentage still rely on regular door to door mail. Although LED signs for businesses grab a greater population of people?s attention, print marketing can be effective for targeting a specific community. While digital LED business signs grab the attention of those driving by, print marketing grabs even the people who do not regularly leave their house.
The real estate industry is very saturated. There are more agents than needed in many communities. This means that if a real estate professional wants to be successful in a specific community, they need to make themselves aware in that community. Community awareness comes from social media marketing, print marketing, and effective commercial business signs. The best results are achieved from combining all of these different types of marketing tools, ensuring that the agent is able to reach all types of clients, in their preferred communication method.