A product’s color often makes a difference in whether or not it will appeal to shoppers. When color is effectively utilized by a specific brand, this can increase product recognition by 80%. It’s interesting to note that 85% of consumers stated that the main reason they purchased a particular item was due to its color. This isn’t surprising when taking a consumer’s favorite color or colors into consideration. Furthermore, since different colors are known to have a variety of effects on viewers, it makes sense for companies to conduct research accordingly.
A Research Study on the Effects of Color
Researchers that conducted a 2002 study discovered some interesting results from standardized pattern recognition tests. When these tests were administered in color as opposed to black-and-white, the subjects performed five to ten percent better. These results point to the importance for brands to utilize unique colors and designs to create and package their products.
Some consumers, however, may have what is referred to as color vision deficiency or color blindness. On a worldwide basis, this affects roughly one out of every 12 men and one out of every 200 women. In order to attract this population and increase brand recognition, bold black-and-white product and packaging designs may make a difference. It’s also likely that individuals with color blindness will distinguish specific brands by unique trademarks and other indicators.
Learn More About Colored Price Stickers and Other Products
When you have a brick-and-mortar store, using colored price stickers can assist you with color coding and labeling your products. Assorted color coding labels can also assist you with organizing items on a shelf or in bins and other types of containers. Another plus is that your customers will be able to locate prices easier with colorful stickers. When you have items on sale, these can be organized with a unique color-coded sticker.
If you ship items to customers or have an on-line store, you may require heavy duty colored adhesive tape and labels for mailing. You may also be interested in purchasing clear glossy label protectors and customized stickers for your product packages. Once you speak with a representative, you’ll be able to learn more about these and other beneficial products.