There are many people who have know for a very long time that there has always been fine line between facts and opinions. And while this can often seem like deception, there is also a case to be made for organic content that sets out to educate current customers and potential consumers. When real estate agents, for instance, share the latest local trends in the housing market they are trying to create a resource of information for a community that they hope may one day be a customer. It is only in presenting reliable information that truly represents what will sell that any individual realtor or entire office will gain a following.
And while this organic search engine optimization (SEO) content will help increase a company’s recognition, if this information is not both authentic and accurate it will not have any long lasting effect. Starting with the real estate market as an example, consider these other cases when SEO services can provide truthful and beneficial information to their clients.
SEO Services Help Many Customers Achieve Their Marketing Goals
An SEO company that is going to establish a long term, successful relationship with a client needs to make sure that they are working to produce authentic, organic content. Instead of just changing together random facts and key words, the best SEO services invest the time and energy that it takes to create a information giving platform that current and potential customers will see as a valuable resource.
Real Estate. From the colors that are the most popular in homes to the newest kind of wind and hail resistant shingles, a real estate newsletter will earn return visitors if it provides specific and usable information. When an individual realtor, for instance, works with professional SEO services to share the renovation story of her own home she is creating a community of followers who will return to her website and social media pages again and again. Even if you are not in the market for buying a home right now, for example, if you reach out to this realtor about information you many need to make changes in your current home you are extending that relationship. The realtor, of course, hopes that when it does come time to sell your home, whether that is in six months of six years, that you will reach out to her again.
This is but one example of a time when the line between advertising, marketing, and information can be a bit grey. while the realtor is trying to create loyalty among her followers, it would do her no good at all to share information that is not accurate. It simply would serve as a major deterrent if that realtor were promoting trends that are not true or statistics that are not accurate. Potential home buyers and sellers are going to be drawn to those realtors who offer realitic and truthful information about property prices and trends in the area.
Student Services Another example of a time when marketing content needs to be truthful and informative at the same time is in the case of a company that might be providing services to students who are seeking college admissions or scholarships. In the wake of the recent celebrity scandals in this area, it should come as no surprise that parents and seiners alike will shy away from any such admissions or scholarship service that is not trustworthy. For this reason, a service of this type would want to share college specific examples of scholarships that work and those that do not. Serving as a clearing house for all of the information that is out there on this topic, an essay consulting business would want to share information about ACT testing trends and changes, as well as what admissions counselors from schools of all size share about what they are looking for.
Again, being dishonest serves no purpose.
The latest research indicates that an average of 40% of a website’s generated revenue is captured by organic traffic. And while Gartner research reported that organizations who used marketing automation saw a revenue increase of 10% or more over six to nine months, it should come as no surprise that even the automated copy needs to be authentic and reliable.