Scrolling marquee signs — we’ve all seen them at one point or another. Scrolling marquee signs, if you aren’t familiar with the term, are the types of signs that roll out messages so that people — often drivers — can read them as they pass by. They’ve been used throughout the years by businesses, schools, and even churches to catch passerby’s attention. Scrolling marquee signs are actually types of LED signs, and can often be bought from an LED sign company. It can be difficult to decide whether or not to invest in a big sign in the first place; and it’s true that scrolling marquee signs can cost more than stagnant, old-fashioned signs. But they can also pay off in a big way. Scrolling marquee signs can be more effective and certainly more eye-catching than the typical billboards, while at the same time proving to be smart investment in the long term. Below, we’ll look at some of the reasons why everyone from business owners to church leaders have been investing in scrolling marquee signs. Before you jump to go with a more traditional type of sign, remember — even if you’re running a non-profit organization, the point is to attract as many people as possible, in as short amount of time as possible.
How Effective Are LED Signs In General?
As mentioned above, scrolling marquee signs fall into the broader category of LED signs. They’re electronic signs, and therefore can be operated day or night with the same amount of effectiveness. Traditional signs, conversely, become fairly useless during the night, as they aren’t illuminated and are much more difficult to read. Best Buy, a major business in the United States, has long been using brightly-lit electronic signs. It’s estimated that 17% of Best Buy’s walk-in customers are attracted simply by their signs. For that matter, research has shown that the value of an on-site sign is the same as 24 full-page newspaper ads. The fact is that LED signs are more effective because they target not just simple passerbys, but potential walk-in customers. Walk-in customers may or may not become regulars — though they’ll be more likely to remember your business if it has a flashy sign — but they’ll generate revenue either way. A sign is a one-time investment, but the amount of customers it attracts will be numerous.
Why Use A Scrolling Marquee Sign?
So — say you’ve decided to go for an LED sign. Why go for a scrolling marquee sign in particular? Scrolling marquee signs not only advertise your business, but what is happening right then. For churches, this might be the different times for worship. For schools, this could be the upcoming football game. For businesses, this might be a recent promotion or sale. These messages are easy to change, and for that matter more eye-catching than a simple title. The movement of a scrolling marquee sign will catch a person’s eye more effectively than a motionless title. People really will read these messages, too — a total of 71% of people look at messages on billboards, traditional and digital combined. Throw in the fact that the message is literally changing as they watch, and you have a great reason to go for a scrolling marquee sign. Scrolling marquee signs essentially allow you to change your sign whenever you want — that certainly adds to their value.
Should I Only Advertise With Signs?
The more advertising you can manage for your business or organization, the better. Therefore, if you combine online advertising, print advertising, and LED signs, you’ll be sure to attract more people. Think of it this way — a person could see your online ad or print ad, and go looking for your business or organization. However, if you’re in an area with which they’re unfamiliar, it might difficult to find you. A sign makes that task much easier. By combining multiple strategies, you’ll be able to get the most out of your business.