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Breaking the Language Barrier The Importance of Working With a Bilingual Call Center

Posted on September 23, 2019 by Business Success

 



There are many things a great customer service outsourcing company should be.

Timely.

Efficient.

Respectful.

And to top it off, customer service outsourcing companies should be able to communicate effectively with every caller—no matter their dominant language. Whether it’s English or Spanish. Working with a bilingual call center is so important for many reasons. Don’t let a language barrier get in the way of excellent customer service. Here’s why being bilingual in business— especially in the service industry— comes in handy.

It proves to be of higher quality of customer service

This just shows you care about every customer! Over 37 million people in America speak Spanish. Not only are you widening your net for potential clients, but you are also bettering your chances of keeping your existing customers happy.

Your customers will feel more comfortable

There’s nothing more stressful than trying to communicate an issue with someone who just can’t understand you. Don’t let this be an issue for your customers. When they need an issue addressed, they should be able to express in great detail what is wrong. 72% of companies state that customer satisfaction is their top priority. Working with a bilingual customer service outsourcing companies is one way you can walk the walk and talk the talk.

Spanish is the second most prominent language in the United States. Most of your calls may be coming from people who prefer to speak their native tongue. By working with a bilingual inbound sales call center, you give that customer that chance and can dramatically improve your customer service rate.

A business should be about more than business

Yes, a business must be an efficient yet, organized well oiled machine in order to stand out against their competitors. However, caring about your customers and their satisfaction will help you go the extra mile.

In a world where communication is key, you want to make sure you provide the best service you can.

Changing the performance call center experience

Customer service outsourcing companies that emphasize the importance of bilingualism have a great advantage over those that don’t. Speaking multiple languages allows you to communicate with a greater range of customers. A customer call center should also genuinely want to help you and your clients.

This is what you should expect from your customer call center, in the event you choose to hire one to handle your inbound sales calls and services.

Yet, the greatest advantage of all, is that your customers will feel more comfortable. If they speak a language other than English, you can guarantee that they will feel heard.


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