Florist shops need to know how to market themselves digitally just like other businesses, but their strategies could be a bit different. The Youtube video “6 Digital Marketing Tips for Florists” has the best advice on how you can increase your client engagement on the internet. Let’s find out more!
Nowadays, people can even buy flowers online without getting close to florist shops, which means that every single store out there has to up its game if they want to stay in business.
Tip One: get on Instagram and Pinterest. People interested in flowers normally use those apps, and they’re the best options for promoting beautiful products.
Flower arrangements are perfect for social media because they’re so visual, so promoting your bouquets on these platforms is a no-brainer. Instagram and Pinterest are all about pictures, although videos are now important as well. The point is that you can create content with a simple picture, use hashtags, and start looking for engagement.
Tip Two: You’ll need to improve as a photographer. There’s no need to hire someone professional because phones these days are so advanced, and you just need to know basic lighting and placement tricks.
You can watch the rest of the video for more details about promoting florist shops.