Factors that Can Impact the Quality of Pet Food Packaging


In American homes, dogs are friendly companions and a cherished part for many families today. Dog treats are beneficial in several ways; they can improve dental health, incorporate important nutrients, and help promote healthy growth.

The production of pet products must meet the expectations of the consumer. The merchandise should retain its properties during transportation and storage. Pet food packaging must not lose its taste and freshness while on the shelves. In this article, we look at some of the factors to consider before choosing dog food packaging.

Sturdiness and Shape

The food packaging you choose for your products must be sturdy enough to maintain the shape of the container. The contents can exact significant weight and forces the package to bulge. The bulging, in turn, makes it difficult for shoppers to read the label.

Make a point of going for packaging that can handle the weight of the contents. Also, certain dog food products are greasy, which can weaken the sturdiness of the bag.

You also need to find the appropriate container for the corresponding weight it will carry. A bag may work fine for a 10-pound weight, but triple the weight, and it may buckle and lose its shape.

Other than for labels and marketing, a quality clear pouch bag can block UV rays. They are often made from thin films strongly laminated together to reduce exposure to moisture and prevent punctures on the container. Most packaging is made of PE or PET plastic, which is currently more popular than paper.

Packaging Design

You may also want to add certain features to capture the attention of the shopper. One such feature is a clear window that allows consumers to see inside the bag. Some pet owners want to look at the contents before they can make a purchase.

You ought to be cautious about where you place the window. It should, preferably, be not too high that the contents cannot be seen; neither should it be too low, which is often results in an unappealing view of the content.

A weak seal can also diminish the quality of pet food. If the design incorporates multiple folds, the sealing can breakdown while it is still on the shelf. That is why it is advisable to create a prototype before you choose a suitable clear pouch bag.

Principal Display Panel

The Principal Display Panel (PDP), is the area of your packaging that displays company and brand information. The PDP is one of the critical design elements that will determine how the labels will be placed on the shelves.

All the elements should work together to communicate to the consumer the value of the product and the brand. Clarity should come first before aesthetics and other considerations. The clear pouch bag should be in a format that is easy to read and understand.

Packaging Finish

The glossy package is sometimes harder to read because it reflects a lot of light. In recent years, many retail outlets have switched from fluorescent to the softer LED lights. The illumination from LED bulbs does not deteriorate the food, which is not the case with fluorescent bulbs.

Matte is a trend that has caught on, particularly for organic food packaging. For most consumers, it gives the impression of a natural and fresh product.

The enhanced illumination has made it possible for producers to experiment with a hybrid of both gloss and matte. Clear pouch bags may be in matte with only a few highlights of gloss on the package. The new trend makes the packaging stand out from the numerous products already using the soft matte colors.

Key Takeaway

There are strict regulations from the FDA and other government agencies on pet food packaging. The rules will not only have implications on the material but also on the design of the bag. You may also need a designer to assist you in making an eye-catching container. For more information on packaging, visit our website today.

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