According to recent statistics, just about 70% of consumers indicated that the quality of a businesses’ sign reflects the quality of the business. This is a big deal because experts inside of the advertising world all agree that signs are a sure-fire way to increase traffic for a business. However, the difference between good banners and green eco friendly signs, and bad display boards and green eco friendly signs can mean the difference between success and failure!
For many businesses, their main focus is expanding the range of customers they attract. Understand that 85% of companies’ customers live within a 5-mile radius of the business. Those customers are likely to see the signage for that business 50 or more times a week. However, it is important for businesses to expand and reach out to new customers. Here is how this can be done through green eco friendly signs:
There have been plenty of studies conducted around custom banners, custom display boards, and green eco friendly signs. One of these studies was conducted by a group of researchers at Brigham Young University. Their study revealed that merchandise with a sign outsold merchandise without a sign by nearly 20%. So there is serious value in investing your money into getting good looking green eco friendly signs.
Just about 50% of all consumers that enter a business will do so because of the signs outside. The other half was already planning on entering the business. So there is even more value that can come of well-designed green eco friendly signs, which involves attracting random customers!
The value of on-site signage is equal to 24 full-page newspaper ads every year. Some may view this as an indictment of newspaper ads but that is not necessarily true. Instead, it should be viewed as just how effective signs are now when advertising as opposed to other methods.
A well-placed sign can expose local consumers to your brand about 50 to 60 times per month. While this could seem somewhat excessive at first, that is not the case whatsoever. As a matter of fact, there are plenty of people who will be influenced by seeing green eco friendly signs so often. Plus, the average consumer is exposed to so many advertisements that a high number can help businesses get even with large-scale corporations.
One of the most important parts of investing and designing green eco friendly signs is picking the right spot to place them. This can actually be the deciding factor as to whether or not a sign is successful. Understand that 71% of people look at the messages on roadside advertising. So it is important to find places where a high number of customers are going to be likely to see the sign!
In Conclusion
Every single year there are people who go out of their way to look at custom display boards for sale and huge signs. Any business owner that has yet to invest in green eco friendly signs and other well-designed signs should do so soon. There are plenty of benefits and value to be found in a well-placed sign!