Did you know that almost 98% of those who click on your website won’t get turned into a new lead or customer? This is the problem that so many businesses face — there’s so much potential to grow one’s leads and customer base, but how does one get that percentage up? This is where a marketing agency can help. Their expertise might not be able to get 100% of site visitors to convert, but they can certainly make that number increase. They can strategize with you about methods to reach new customers and encourage existing customers to stay loyal to your brand or services. Whether it’s through better search engine optimization (SEO), creating more high quality content for your site, link building, or new marketing strategies to better reach customers, a good marketing agency can improve your sales figures.
What Can a Marketing Agency Help With?
A marketing agency can help you come up with a viable marketing strategy, map out and oversee the marketing campaigns necessary for the strategy, and/or offer particular services that you might not otherwise have access to like telemarketing. You might want them to stay on just for a certain project or retain their services for a longer period of time, when you need them.
Some firms might specialize in say, digital marketing, direct marketing, or marketing communications, but there are also full-service marketing agencies that have a bunch of divisions within their company.
The end result of working with such a firm is to optimize conversion rates and acquire new customers. There are tons of marketing agencies out there, so you want to be sure that you’re retaining a good one. We’ll discuss what to look for in a later section, below.
What are Some Effective Marketing Strategies?
Create Good Quality Content
This might seem like a no-brainer, but quality content matters. If you have high quality content, you could increase traffic to a blog by as much as 2000%. It also factors into the algorithms that Google uses to rank your website in their search engine, along with link building. Without that content, you might fall lower in a search than you want to. And good quality, long form content over 1,000 words tend to be shared more widely via likes and shares, than shorter content.
Despite complaints that technology is pushing us further away from each other, we still crave connection and personalized content. Direct marketing can be especially effective here, giving you lists of e-mails that link to people who match what you’re trying to market. They’ll usually handle creating and mailing the items as well, whether it’s via snail mail or e-mail. Given that over a third of Americans keep an eye on their e-mail regularly and about 16% check their e-mail four to six times a day, your ad is likely to catch their attention, even if it’s just a subject line!
SEO also matters — and has mattered for quite some time. Good SEO will drive more traffic to your site and improve your search engine rankings, meaning that your business gets more exposure. Marketing firms can help you improve your SEO overall, not just when it comes to one specific campaign.
What Should I Look For in a Marketing Agency?
Of course, a good reputation, longevity in the field, and a high success rate are important. Communication and collaboration are important and you should feel confident that they’ll keep you looped in and be willing to collaborate on strategies. Ask them what the first three to four months of working with your business would look like — based on what they know so far, could they offer you a preliminary sketch of what their strategy would include?
Hiring a marketing agency is a smart move, even if you only use them for a specific project. You’ll likely pick up certain things along the way as well that you can implement in the future!