When’s the last time you took a good, hard look at your packaging?
Graphic design is a constant tug-of-war between first impressions and all your hard work. Even the most meticulously crafted fruit packaging design won’t fare well if it doesn’t hit all the right notes! Customers know this and businesses relish in it, both constantly hopping from trend to trend in search of the next best thing. The more things change, however, the more they stay the same. There are a few elements on your food packaging label you can review this year to stay ahead of the curve.
Here are five important things all businessowners should know about packaging design.
Coffee And Tea Packaging Is Surging In Popularity
If you work in the drink industry you’re already a step or two ahead. The world loves coffee and tea…Americans are no different! A recent study found nearly 55% of Americans over the age of 18 will drink coffee every single day, with tea following close behind. Nearly 80% of the tea consumed internationally is black, with the rest rounded out by green tea and white tea. A custom printed coffee bag is essential in this highly saturated market, with your logo and unique color scheme needing to be front and center.
Americans Are Incredibly Shrewd About Their Food Labels
Think most customers will just breeze over your packaging? Think again. The average American supermarket today holds more than 20,000 products, all of them in fierce competition to attract the attention of the consumer. A recent study revealed nearly two out of three Americans will actively read food labels. They need to know not just the ingredients, but the brand’s mission and whether or not it will be worth their hard-earned money.
Social Media Remains A Gamechanger For Many
An area that can see you garnering more word-of-mouth is social media. Not only is a punchy design a great way to attract a browsing eye, it can even go as far as extra advertising. A survey linking strong design with word-of-mouth found 40% of consumers stating they would share a photo of a product on social media if it were interesting enough. It’s time to reach out to your designer and review your notes. There’s a whole world of potential waiting for you!
Maintain A Careful Balance Between Information And Design
Graphic design is a complicated art form…despite its surface simplicity. You need to grab someone’s attention, but you also need to keep from being too wordy. How is it possible to straddle that fine line? Fruit packaging, meat labels for packaging, and organic tea packaging all share the same basics at the end of the day. They draw a customer in with an attractive logo, keep only the most important information on the front, and delegate everything else to the back.
Packaging Should Be Updated On A Rolling Basis
Never think your fruit packaging is a one and done deal. You should be updating your design on a regular basis, even if it’s just reviewing what you already have and sizing it up with the competition. Packaging for food grade bags and fruit packaging is always being put alongside updated art…and increasingly sharp customers. Over 85% of shoppers today have reported their purchase decisions are actively informed by reading product packaging. Imagine how many more people you could be drawing in with a little extra work.
Give your fruit packaging, dog food packaging, and coffee bag packaging an extra chance at success. Review your design and make sure it’s up to par with today’s standards!