One of the most important aspects of running a successful business has always been brand management. The one thing that has changed, however, is what part of this brand you’re managing. Now that social media and the internet have expanded to unprecedented levels, business owners must make sure they are aware of how their brand is presented in terms of digital media. This includes website design or web design, web marketing solutions, digital marketing companies and much more. Here is what you need to know about the relationship between web design and your business.
Online Marketing Is Trending Upwards On average, most companies spent about 25% of their total marketing budgets on digital within the year of 2014. Those who study this data have now projected that number will rise to about 75% within the time frame of the next five years. In the United States, marketers will spend around $24 billion on advertising in the form of an online display about 59% of CMO’s view these display ads as a very effective channel of marketing. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012.
It is important to know that out of all companies using digital marketing, only half have a real plan. More than $180 billion was spent on advertising in the year 2015. Also, about 90# of all customer experience decision makers say that they had a good experience which is critical to success, about 63% believe the importance of the customer experience has now risen to great heights.
Your Site Needs to Look Credible, To Be Credible.
46% of all customers believe that the web design of a website is the number one way in which they determine whether or not a company is credible. Even a website with a web design that is only two years old is believed to not be up to industry standards. This means that most websites will need updates and maintenance as new devices, browsers, and technology change how these sites look for visitors.
Only 8% of companies have an email marketing team, despite the fact it is often rated as the platform the delivers the highest ROI of any digital marketing tactic. There were increased sales for the 62% of all companies that decided they wanted to create the website that is specifically used for mobile phones. This is because 80% of all customers said they do a lot of online research when they have to make a major purchase. Also, 46% of all customers said that they count on social media to help them make these types of choices.
In conclusion, there truly is no way around a solid and credible web design layout for your website if you want to have success in the modern day of technology. There are companies that now allow a customer to make a purchase through their social media count or even one of the many applications that are used to exchange money, such as paypal or venmo. If you are not up to speed, you will get left behind. Hire the right people, get a credible web design, and the future is yours.