It’s no secret co-op marketing can be beneficial for both distributors and retail businesses because it allows for greater marketing experiences at half the cost. But how can you make the most out of your co-op marketing experience?
If you’re looking to capture greater value through your co-op marketing funds, consider the following strategies for your future distributor marketing plans.
Don’t underestimate the impact of digital marketing
Many co-op marketing programs are used for advertisements in print and broadcast. While these channels are still effective, there’s no argument that digital marketing is the biggest thing to conquer.
In fact, up to 62% of marketers said they use Facebook as their top choice for social media marketing. This is because social media pages such as Facebook are able to reach wider audiences.
By separating your co-op marketing programs from the digital world, you’re causing your business more harm than good. While you don’t need to abandon your print advertisements, make sure you’re putting a good chunk of your co-op marketing funds in the online basket.
Make your co-op agreement easier to understand
Co-op marketing agreements can often fall short of their goal because of the number of requirements included in a distributor’s guidelines.
Although certain requirements are necessary to ensure a retailer is complying with your brand, a co-op agreement that’s too intricate can cause your marketing partners to become frustrated and drop out of the agreement altogether.
It’s often for this reason that co-op marketing funds go unused, which is a shame considering the savings that can come out of a successful co-op marketing program.
That said, be sure to go through your co-op marketing agreement to make sure it’s easy to understand and your requirements aren’t too complex. The easier your agreement is for your marketing partners to assess, the better.
Need help with your distributor marketing plan?
Distributor marketing plans can be challenging to create and to make them easy to understand. An industrial consulting agency can help you make a distributor marketing plan that works for both you and your marketing partners.
If you need professional MRO marketing services, Rivet|MRO can help. Our co-op marketing agency has the experience to create a distributor marketing plan that works for you. To learn more about our industrial marketing services, contact Rivet|MRO today.