The video talks about what a person should do before starting a jewelry business.
One tip the speaker shares is for prospective business owners to market their business beforehand. The speaker says that it’s wise to start marketing the new business at least one to two months before starting the operation. That way, there will already be a heap of customers ready to do business with the individual when the business launches. Flyers, texts, email marketing, and word-of-mouth are various tactics one could use to spread the word about the business.
Another tip for the aspiring business owner is to conduct a lot of research. The research shouldn’t just be about how to start a business in general. It should include information such as market trends, the type of jewelry being sold, and what the competitors in the area are doing. For example, stackable bracelets might be a current trend that a prospective business owner can involve himself or herself in to get ahead.
Another tip is to have a clear mission for one’s brand. The individual must know what the purpose of the business is, what types of people it will serve, and how far the business will go.