There is one constant in the world of commerce: business signs will always be a necessity. Customers need to know where to go, and what they are going to find when they get there. Most of all, they need to be interested. Here are five trends in business signs that will definitely help get customers interested in your business.
1. Tell A Story
One new and innovative way to draw in customers is to tell a story using a story wall. Tell a story or use a timeline along the wall. Alternate textures and dimensions to create more interest. Photos and milestones to create a timeline for custom signs add great interest, also.
2. Enter Another Dimension
Three dimensional lettering, or three dimensional features that call individuals to interact with the signage can be real attention grabbers. Using an element like textured printing, for instance, can really make signs for business stand out.
3. Make It Cohesive
Set the mood by creating a commercial sign where the color scheme, social media info, and design all complement the logo of your business. Make sure everything works together so people who are seeing your business sign will get a great impression of your business and what you do. This may get them to follow through and look you up.
4. Show Your Green Side
Try to incorporate printing methods and materials that are eco-friendly into your business signs. This will show the public that you have a consciousness about the environment, and encourage consumers to patronize your business.
5. Light It Up
Business signs today combine innovation and technology, creating exciting visuals for customers. Digital signage like electronic message centers on outdoor signs, or even LED lighting in your signage are very attention-getting.
Creative thinking can take your business signs a long way. In fact, it can be a major draw to attract individuals and customers to your business. It has been reported that signs have been the reason that over 75% of customers enter a store they have not been in before. Your business can be one of those stores! Using innovative thinking and creative techniques for your signs can make your business stand out from the crowd.
